Recently I met with one of my clients who is a gifted business and life coach and author. I developed his website many years ago but he never made any changes to it or did anything to market it. He wasn’t too concerned because he was selling a good number of his books on Amazon and through a book distributor. His main source of income however is through live mentoring of a business consulting group of business owners within a local geographic area. If he loses members or stops the group, his income is reduced or eliminated. This is called trading your time for dollars.
When we met for lunch, I really didn’t know what he had in mind – I just saw the bigger picture of what he could [...]
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