Posts from ‘December, 2008’

Web Design Element #1: Generating an Emotional Response Through Your Artwork
The design of your overall website and each individual landing page must be aesthetically pleasing, relevant and immediately create an emotional response in your ideal customer. The emotional component is one of the most important to convey. It is a known fact that people buy because of emotion and not because something that makes sense. Buyers can and will justify almost any decision if they are excited about the product or service they are purchasing. Winning ingredients for effective lead generation and sales conversions includes design with emotion-stirring graphics combined with benefit-rich copy that answers objections and presents a low-risk offer. Before you can decide on the graphics that convey the emotional response you wish [...]