Web Design Elements for Lead Generation and Sales Conversions Part 1

Web Design Element #1: Generating an Emotional Response Through Your Artwork

The design of your overall website and each individual landing page must be aesthetically pleasing, relevant and immediately create an emotional response in your ideal customer. The emotional component is one of the most important to convey. It is a known fact that people buy because of emotion and not because something that makes sense. Buyers can and will justify almost any decision if they are excited about the product or service they are purchasing. Winning ingredients for effective lead generation and sales conversions includes design with emotion-stirring graphics combined with benefit-rich copy that answers objections and presents a low-risk offer. Before you can decide on the graphics that convey the emotional response you wish to communicate, your first step is to define your ideal customer and identify what is important to them. Put yourself in their shoes and feel what they feel. Think thoughts that they think. Carefully define their emotions that are likely to motivate them to buy from you.

Let’s take an example. Perhaps you are a merchant selling automobiles. Whether online or in a magazine ad, you are going to be more effective if you zone in on a particular automobile for a particular market. Some of your customers may be interested in a family vehicle while others may be looking for a sporty luxury car. It is vital to carefully define your ideal customer for each product you sell. Then identify the emotions that are likely to captivate this particular market. Some possible emotions include happiness, security, excitement, adventure or family protection and closeness. If you are selling a sports car to middle age single men or empty nesters, make your sports car landing page communicate all the things important to this market. This may include spontaneity, fun, luxury and adventure. These people are less likely to be motivated by security, economy and family values.

Artwork for Lead Generation, Sales Conversions and Sharing

Carefully select artwork for the main design that is a metaphor for your selling message. Since this web design element is seen on every page, make sure it resonates with your ideal customer and captures his or her emotional response. Additional artwork on landing pages is also important in communicating your message and capturing your market. Obviously, this is much more important in websites where pictures are major selling tools for the products or services. Quality artwork will be particularly important for the sale of jewelry, artwork, crafts, home building and services such as aesthetics and plastic surgery for instance. Make sure your pictures clearly show your products or services. If detail is important, offer an enlarged view. Proper editing assures that pictures are crisp and clear with good lighting and are cropped to avoid unnecessary background distractions. If your visitor gets excited by what they see and experience, they are much more likely to buy from you and pass your information along to others. This is where your results can significantly improve your bottom line!

Look for Web Design Elements for Lead Generation and Sales Conversions Parts 2 and 3 Coming Soon! More great information about web design for significantly improving lead generation, sales conversions and viral sharing at www.WebPuzzleMaster.com