Website Design Elements for Lead Generation & Sales Conversions Part 2

Web Design Element #2: Website Layout That Effectively Leads and Closes the Sale

Have you ever gone to a website and gotten lost in the navigation. Maybe the content didn’t match the link names or there were so many links that the focus of the site was difficult to determine. Perhaps you had to click your back button to return to a particular page. Diligently planning your design will help you to avoid these issues and communicate your message in the best possible way. Effective website layout is essential for lead generation, sales conversions and creating a viral marketing response.

Effective Website Layout Keeps Visitors Engaged in Your Message

When people cannot easily find what they are promised and looking for, they quickly move on to other websites. This can be avoided through proper planning that assures the visitor ready access to the content they seek and makes it easy for them to join a list and/or become a customer.

Organization and Website Links Enhance the Visitor’s Experience

Give careful consideration to the organization of your content and your main navigation links. Naming your links with keywords that are descriptive of content in that section will help your visitor to find important content. If you have a great deal of information related to one topic, consider creating a main category link with a sub-menu of related links available from every page within that category. Think about your primary objectives when deciding on links to include in your main menu. For example, if your goals are to sell books, offer consulting and sell a couple of services, you might include each of these as a main navigation link. If you offer multiple services however, you might include a single link to your services from your main menu and a descriptive sub-menu link to each service within that category. Also part of your main navigation should be links that provide credibility, education, and information that provide support, answer objections and close sales. All main navigation links should appear on the top or side menu bar and in the footer navigation. It is common to include additional and less important links in the footer as well. Using keyword rich text links instead of image links will allow the search engines to find your content and drive more of your market to your website or blog.

Whatever is important for your visitor to know should be included within your main website design and should be available on every page. If customer contact is important to you, make it available from the same place on every page. This is where a template greatly enhances your efficiency and effectiveness. When a template is used, changes made to the template are automatically applied to all pages assigned to that template.

What appears above the fold or before your scroll on the page, is particularly important to capturing and holding the visitor’s attention. Each landing page should be laid out with this in mind.

Look for Website Design Elements Part #3 Coming Soon! For more information about web design for significantly increasing your lead generation, sales conversions and viral sharing, visit www.webpuzzlemaster.com.