Posts from ‘May, 2009’

A big SEO mistake is not to optimize your content with keywords based on research. The keywords you think are important may not produce targeted traffic or conversions. Without careful keyword research that tells you about the number of monthly searches and how competitive it is to rank for those keywords, you could be making choices that limit your success.  Beware of companies providing SEO services that promise to get your site to rank in top positions in major search engines. Even if they achieve that, the keywords they choose may be ineffective in producing targeted traffic.  Even with plenty of visitors, many other SEO techniques are needed to produce conversions. Look for SEO mistake #2 coming soon. You are invited to ask your SEO question now.  Contact [...]

What I love about SEO marketing is that people who search for specific keyword phrases are not casual shoppers that make an impulse buy when they happen to see an ad.  These are serious leads and potential customers who are motivated to find information. Unlike the window shopper, this visitor is a serious shopper who is looking to buy. This is what makes SEO marketing so powerful and effective. Yet many business owners still don’t grasp the value of SEO marketing to their business. The truth is that when SEO marketing is set up and managed correctly, there is no better way to reach a specific market and at the lowest possible cost. Unfortunately there is a lot of misinformation about SEO. Also there are many ineffective services that are a total waste of time [...]