SEO Marketing Mistake #4: When your Search Engine Optimization SEO doesn’t use keywords that are relevant to your content.

Ever heard of keyword stuffing? That was a search engine optimization SEO trick that some used to get the search engines to rank pages that included popularly searched keywords and keyword phrases. Although this deceptive strategy did produce traffic, it didn’t produce web site traffic that converted to leads and customers. It just made people angry and frustrated.

Search engines have refined their methods for ranking web sites for highly relevant keywords and keyword phrases. They look for keywords that match relevant content. This helps the visitor find what they want and the web site owner who is looking for lead generation and sales conversions. People who are ready to buy often use long keyword phrases in their search. Casual surfers will use broader terms. If you are selling digital cameras for instance, a casual shopper will search for digital cameras. A buyer on the other hand, will often include keywords related to digital camera, brand and even model number. Search engine optimization SEO that includes more keywords that match a highly specific search will produce less visitors but more quality traffic that is likely to result in sales conversions. Even if the order of the keywords is not an exact match with the search, it is likely to land that visitor on a page where they will find that model number and brand for the digital camera they want to buy. Using specific keywords that are highly relevant to your content is the key to finding motivated individuals on a mission to find what they want.

Look for SEO mistakes 5 – 10 coming soon. Be sure to review SEO mistakes 1 – 3 in recent WEBPUZZLEMASTER blog posts under Search Engine Optimization category. Request a complimentary SEO web site review at WebPuzzleMaster.com.