SEO Marketing Mistake #6: Search engine optimization with improper link structure in the web site navigation.

Are the links in your web site and blog navigation rich in keywords that are descriptive and relevant to your content? If your link is called services.html, about.html or products.html, you are missing a golden SEO marketing opportunity. This search engine optimization mistake can cost you dearly in traffic from web site visitors who could very well be your ideal customers. Believe it or not, this is a SEO mistake that is often made by SEO experts from SEO marketing companies who charge pricey fees and claim to be the best.

Instead of calling your products link something like products.html, consider naming that link skincare-products.html if skin care is descriptive of your product line. On sub-pages, you may call your links acne-skincare-products.html, anti-aging-skin-care.html, etc.

Keep in mind that search engines can only read text and not images. Navigation created in flash and images will give you no SEO ranking benefits at all. A good web design company can create keyword rich text links that appear to be buttons or graphics. If you choose to use graphics for your navigation, always include a text navigation of your most important links somewhere else on the page. Positioning your text links above all graphics and incorporating relevant keywords in the links themselves is a very smart strategy for SEO marketing that can go a long way to helping you achieve a higher SEO ranking in search engines.

Look for SEO mistakes 7 – 10 coming soon. Be sure to review SEO mistakes 1 – 5 in recent WEBPUZZLEMASTER blog posts under Search Engine Optimization category. Request a complimentary SEO web site review at WebPuzzleMaster.com.