SEO Marketing Mistake #7: Search engine optimization that fails to include appropriate links between pages on a web site.

Are you creating keyword rich links on your web site pages that link to other pages on your web site or blog? This common search engine optimization mistake could be costing you visitors from search engines who are prime candidates for your products and services. Cross linking your pages is a SEO technique that can significantly help SEO ranking for keywords, particularly when it is combined with other effective SEO marketing strategies.

Even an SEO expert professional who provides SEO services may omit this step. It is unfortunate but true that companies providing SEO services may have little or nothing to do with web design and development. They often fail miserably to communicate with webmasters who maintain and update the web site. Since effective search engine optimization depends upon SEO techniques that are applied to the link structure, content and metatags with modifications from time to time, there must be ongoing communication between the SEO expert and the development team.

Look for SEO mistakes 8 – 10 coming soon. Be sure to review SEO mistakes 1 – 6 in recent WEBPUZZLEMASTER blog posts under Search Engine Optimization category. Request a complimentary SEO web site review at WebPuzzleMaster.com.