Posts from ‘June, 2009’

Did you know that web site pages should contain 300 words of copy that is optimized with relevant keyword phrases and links? When this content is balanced with a good design and content in the form of images and/or multimedia that interrupts, engages, educates and presents your visitor with a low risk offer – this is likely to produce an emotional response in your visitor that results in lead generation and sales conversions. Optimized content is only half the story when it comes to effective search engine optimization SEO. What’s important to know is that people on the Internet do not like to read a lot of copy. Most Internet users scan titles as they look at pictures, video and audio. If they are engaged [...]

Ever heard of keyword stuffing? That was a search engine optimization SEO trick that some used to get the search engines to rank pages that included popularly searched keywords and keyword phrases. Although this deceptive strategy did produce traffic, it didn’t produce web site traffic that converted to leads and customers. It just made people angry and frustrated.
 
Search engines have refined their methods for ranking web sites for highly relevant keywords and keyword phrases. They look for keywords that match relevant content. This helps the visitor find what they want and the web site owner who is looking for lead generation and sales conversions. People who are ready to buy often use long keyword phrases in their search. Casual surfers will use broader terms. If [...]