10 Common Website Design Mistakes that Cost Conversions

An effective website should convert a targeted visitor to a lead or customer. That is the goal. Most websites fail miserable to accomplish this and in some cases, create a negative impression which can compromise the reputation and credibility of the company.

In my 10+ years as an eBusiness expert specializing in web design and development, I have been asked by many business owners and entrepreneurs to evaluate their website. Although their biggest complaint is lack of traffic, when I analyze their site, I realize that traffic is NOT their biggest problem. Even with traffic, I know that the site will not produce conversions. These websites fail miserably in interrupting, engaging, educating and closing the visitor. The primary reason for this failure is a website that is not professional in design, layout and content. In this day and age of the internet when a quality website is the biggest marketing asset for a business owner and entrepreneur, this is not an area to take lightly.

Here are 10 common web design, layout and content mistakes to avoid: 

1. Design that fails to draw the visitor’s eye to important content on the page.
2. Lack of relevant and emotionally compelling graphics.
3. Absence of powerful headlines and sub-headings that interrupt and engage the visitor in the message.
4. Distracting and competing content that confuses the visitor.
5. Lack of white space around content placing text and graphics too close to margins and borders.
6. Colors that are inappropriate for a particular market, industry and culture.
7. Spelling and grammar mistakes.
8. Not placing the most important content above the fold or the scrolling point of the website.
9. Design that lacks a visual appeal in different browsers and monitor settings.
10. Content that fails to perform as a effective landing page with elements that interrupt, engage and educate; include a unique selling position and testimonials; answer objections and provide a low risk or no risk offer.

An effective and professional website design can be the difference between a significant return on investment for marketing dollars and a site that doesn’t pay for the costs of its maintenance and even worse, projects a negative and unprofessional image for the website owner.

Learn how to choose a web design and development company. 
Call 239-513-9764 or contact WebPuzzleMaster to request a complimentary web site design consultation.