All the traffic to your website will only produce a limited number of sales conversions initially. These hot prospects  are in the small minority of visitors arriving on the page. What most business owners and entrepreneurs don’t understand is that sales conversions are rarely immediate. Yes, some hot prospects will be ready to buy from the right marketing efforts but most visitors will not take immediate action. They may bookmark your page in their favorities and quickly forget about it. By capturing these prospects into a permission based opt in email list however, you have an opportunity to reconnect with that prospect and customer on a regular basis. As your emails arrive, you are effectively branding your name and product in their minds. Not only will they be more likely to choose you when the time comes to buy, they are very likely to pass along your information to their network of targeted prospects. For more about effective opt in email marketing, subscribe to WebPuzzlemaster.com “Winning Marketing Secrets” Ezine.

Free Report, "10 simple secrets to turn your website into a selling machine."

You could be spending significant time and money on marketing your business but if your not building an opt in email list that you can stay in touch with through email marketing, your profits and return on investment are likely to be severely compromised. The fact is that your lowest cost and most effective means of capturing and converting your website traffic to leads and customers is through opt-in email marketing. Without that email list building, your website traffic is largely being lost as your visitors exist your web page. Let’s look at why that this.

Let’s say your hottest prospect lands on your page but just isn’t ready to buy. What are his or her options if there is no ability to join your email list? We’ll that’s easy, you might think. They will bookmark my page and come back to it when they are ready. If that’s what you are thinking, think about this. “Out of sight and out of mind.” How quickly they will forget about you unless you pop up in their email from time to time with a gentle reminder about how you can solve their problem and meet their needs.

What most business owners and entrepreneurs fail to understand is that rarely are sales conversions immediate. It takes time to engage your market, build rapport, gain their trust and win them over. In the vast majority of cases and unless there is a compelling reason to buy right now (which is advisable), most people will not buy immediately. In fact, even with the most compelling reason and a risk-free offer, you will have prospects who will sit on the fence for a while. These hot prospects will not become your customers unless you can present your information and offer to them multiple times. These are customers you will lose unless they can see your message over and over.

Think about how you are bombarded with ads on TV and radio and now the Internet. When you see a company name repeatedly come across your email, if that company meets your need and satisfies all your objections, statistically speaking – that is most likely the company you will choose to do business with. It is also most likely the company whose information you will pass along to your market. This is precisely how advertising works and why building an opt in list and using opt in email marketing strategies are so important to your business.

For these and other email marketing tips, be sure to subscribe to WebPuzzleMaster’s complimentary ezine, “Winning Marketing Secrets.” When you do, with your confirmation you will instantly receive 10 Simple Secrets to Turn Your Website into a Selling Machine Special Report. Through this report, you will learn innovative strategies for skyrocketing your traffic and generating quality leads, customers and referral partners!

Publishing your own ezine is one of the best strategies for email marketing and syndication. Ezine marketing allows you to establish yourself as an expert, use the Internet effectively to promote your brand and rapidly grow your subscriber list. Your ezine can be syndicated throughout the Internet just like your articles. Include keyword-rich terms in your ezine content that may include articles, short tips, video, podcasts, testimonials, case studies and even revenue producing ads and affiliate links. Grow your subscriber list through RSS feeds for your ezine that you include on your blog, website, social networking sites like Facebook and even in your email signature. This viral distribution creates relevant back links and a growing subscriber list. Over time these subscribers recognize the value of your publication and convert to loyal customers and referral partners.

Give Your Ezine Marketing Publication a Name That Describes What it is About

Your ezine name may be your business or domain name followed by the word ‘ezine’ or you may want to use a name that is more descriptive of its purpose. Use power words in your title whenever possible. These are words that have an emotional component and subconsciously prompt action. Words like easy, simple, secret, powerful and winning are examples of some power words. My ezine is called Winning Marketing Secrets Ezine. Note that my title includes two power words and conveys a clear benefit for my market.

Make Your Ezine Marketing Publication Look Like a Real Magazine Cover and Attract More Subscribers

Make your ezine marketing more powerful when you give your ezine a cover that looks like a real magazine. A professional magazine design that communicates your brand will help you to achieve recognition as an expert. Even though you are offering it at no charge, add a dollar value to the cover to create the impression that it is a valuable source of information. You may wish to add a bulleted list of benefits to your cover and make some reference to your ideal customer.

Sending Your Ezine Email Marketing Messages in HTML or Plain Text – Does it Make A Difference?

Whether you are sending out an ezine, a special promotion or just a quick message to your subscriber list, you can send your email as plain text or html that looks like your web design. In the past, not all ISPs supported html email and text was the only option. Fortunately that is no longer the case. Email prepared and sent as html with the look and feel of your website, blog and brand makes a professional statement about you. It is also more likely to get the attention of your market than plain text email. Formatting your email with headlines, sub-headlines and bulleted lists makes it more interesting to look at and easier to read.

Personalizing Your Ezine Marketing Publication With Your Subscriber’s Name

How many ads and promotions have you received through snail mail where your name and other contact information is plastered all over them? This is a highly effective marketing strategy that has been proven to work through marketing research. The more personalized a message, the more likely it will be positively received and considered.

Your email software should allow you to insert a name field wherever you want it to appear in your message. Using the correct token provided by your email marketing software, the name field is automatically merged with your list when your broadcast message is set up.

Articles in Your Ezines Can Be Published and Syndicated Throughout the Internet

Find ezine publishers by going to Yahoo or Google and search for ezines. A good source is the Directory of Ezines. Here you can search for ezines by topic and readership. Identify those that will accept articles. They will provide you with an email address for submitting your articles.

Post Your Ezine Articles for No Cost at Dozens of Content Websites

Four content websites that are highly recommended include:

• Ezine Articles (www.ezinearticles.com)
• IdeaMarketers (www.ideamarketers.com)
• Article Content King (www.article-content-king.com)
• World Wide Information Outlet (www.certificate.net/wwio)

Finding Ezine Publishers That Accept Your Ezine Articles

Find ezine publishers by going to Yahoo or Google and search for ezines. A good source is the Directory of Ezines. Here you can search for ezines by topic and readership. Identify those that will accept articles. They will provide you with an email address for submitting your articles.

Ezine Announcer is software (http://www.webpuzzlemaster.com/ezines.html) that will not only send out your articles automatically, it will announce your ezine to directories that you select. 

Hopefully by now you are understanding the value of ezine marketing to your business. There is no other email marketing strategy that can more effectively reach your market, generate quality leads and convert to loyal customers and referral partners.