Web Site Design

An effective website should convert a targeted visitor to a lead or customer. That is the goal. Most websites fail miserable to accomplish this and in some cases, create a negative impression which can compromise the reputation and credibility of the company.
In my 10+ years as an eBusiness expert specializing in web design and development, I have been asked by many business owners and entrepreneurs to evaluate their website. Although their biggest complaint is lack of traffic, when I analyze their site, I realize that traffic is NOT their biggest problem. Even with traffic, I know that the site will not produce conversions. These websites fail miserably in interrupting, engaging, educating and closing the visitor. The primary reason for this failure is a website that is not [...]

Web Design Element #3: Content and Components for Lead Generation, Sales Conversions and Viral Sharing
Content and Components for Optimal Performance of the Website or Blog:

Information that establishes trust and credibility. This may include content about the company, clients, testimonials, policies and customer service. The company’s unique selling position can be briefly mentioned on the home page with a link to more information on an about or mission page.
All pages should include benefit-rich headlines and sub-headlines that interrupt the visitor with a relevant message and engage him or her by solving their problem.
Include appropriate artwork that arouses an emotional response in your ideal customers who are visiting your website.
Include effective multimedia whenever possible to enhance your message.
Each landing page should include a single call to action. [...]