An effective website should convert a targeted visitor to a lead or customer. That is the goal. Most websites fail miserable to accomplish this and in some cases, create a negative impression which can compromise the reputation and credibility of the company.
In my 10+ years as an eBusiness expert specializing in web design and development, I have been asked by many business owners and entrepreneurs to evaluate their website. Although their biggest complaint is lack of traffic, when I analyze their site, I realize that traffic is NOT their biggest problem. Even with traffic, I know that the site will not produce conversions. These websites fail miserably in interrupting, engaging, educating and closing the visitor. The primary reason for this failure is a website that is not [...]

If you could exponentially grow your market share as your targeted website visitors pass along your information to their contacts through Facebook, Twitter, Linkedin and even to their email lists, can you imagine the impact that would have on your business growth and profitability? Yet too many business owners and entrepreneurs are not taking advantage of powerful social media marketing and viral marketing strategies. The reason in most cases is that they don’t know how but even more important, they don’t have access to a viral marketing website solution that integrates viral web marketing tools and strategies.
 
My name is Ruth Kuttler and I am an experienced web developer, marketing professional and eBusiness expert. For over a decade that I have been in this business, I have watched business [...]