effective web design

An effective website should convert a targeted visitor to a lead or customer. That is the goal. Most websites fail miserable to accomplish this and in some cases, create a negative impression which can compromise the reputation and credibility of the company.
In my 10+ years as an eBusiness expert specializing in web design and development, I have been asked by many business owners and entrepreneurs to evaluate their website. Although their biggest complaint is lack of traffic, when I analyze their site, I realize that traffic is NOT their biggest problem. Even with traffic, I know that the site will not produce conversions. These websites fail miserably in interrupting, engaging, educating and closing the visitor. The primary reason for this failure is a website that is not [...]