email marketing list

You could be spending significant time and money on marketing your business but if your not building an opt in email list that you can stay in touch with through email marketing, your profits and return on investment are likely to be severely compromised. The fact is that your lowest cost and most effective means of capturing and converting your website traffic to leads and customers is through opt-in email marketing. Without that email list building, your website traffic is largely being lost as your visitors exist your web page. Let’s look at why that this.
 
Let’s say your hottest prospect lands on your page but just isn’t ready to buy. What are his or her options if there is no ability to join your email [...]