Email Marketing

Recently I met with one of my clients who is a gifted business and life coach and author. I developed his website many years ago but he never made any changes to it or did anything to market it. He wasn’t too concerned because he was selling a good number of his books on Amazon and through a book distributor. His main source of income however is through live mentoring of a business consulting group of business owners within a local geographic area. If he loses members or stops the group, his income is reduced or eliminated. This is called trading your time for dollars.
 
When we met for lunch, I really didn’t know what he had in mind – I just saw the bigger picture of what he could [...]

It’s amazing how many business owners are not taking advantage of email marketing list building on their website and blog. Yet a simple opt in email marketing form with an incentive to subscribe is their ticket to a gold mine of prospects who will convert into quality leads and customers. Let me explain why this is so.
 
All the traffic to your website will only produce a limited number of sales conversions initially. These hot prospects  are in the small minority of visitors arriving on the page. What most business owners and entrepreneurs don’t understand is that sales conversions are rarely immediate. Yes, some hot prospects will be ready to buy from the right marketing efforts but most visitors will not take immediate action. They may [...]