lead generation

Ever heard of keyword stuffing? That was a search engine optimization SEO trick that some used to get the search engines to rank pages that included popularly searched keywords and keyword phrases. Although this deceptive strategy did produce traffic, it didn’t produce web site traffic that converted to leads and customers. It just made people angry and frustrated.
 
Search engines have refined their methods for ranking web sites for highly relevant keywords and keyword phrases. They look for keywords that match relevant content. This helps the visitor find what they want and the web site owner who is looking for lead generation and sales conversions. People who are ready to buy often use long keyword phrases in their search. Casual surfers will use broader terms. If [...]

Web Design Element #3: Content and Components for Lead Generation, Sales Conversions and Viral Sharing
Content and Components for Optimal Performance of the Website or Blog:

Information that establishes trust and credibility. This may include content about the company, clients, testimonials, policies and customer service. The company’s unique selling position can be briefly mentioned on the home page with a link to more information on an about or mission page.
All pages should include benefit-rich headlines and sub-headlines that interrupt the visitor with a relevant message and engage him or her by solving their problem.
Include appropriate artwork that arouses an emotional response in your ideal customers who are visiting your website.
Include effective multimedia whenever possible to enhance your message.
Each landing page should include a single call to action. [...]