All the traffic to your website will only produce a limited number of sales conversions initially. These hot prospects  are in the small minority of visitors arriving on the page. What most business owners and entrepreneurs don’t understand is that sales conversions are rarely immediate. Yes, some hot prospects will be ready to buy from the right marketing efforts but most visitors will not take immediate action. They may bookmark your page in their favorities and quickly forget about it. By capturing these prospects into a permission based opt in email list however, you have an opportunity to reconnect with that prospect and customer on a regular basis. As your emails arrive, you are effectively branding your name and product in their minds. Not only will they be more likely to choose you when the time comes to buy, they are very likely to pass along your information to their network of targeted prospects. For more about effective opt in email marketing, subscribe to WebPuzzlemaster.com “Winning Marketing Secrets” Ezine.

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You could be spending significant time and money on marketing your business but if your not building an opt in email list that you can stay in touch with through email marketing, your profits and return on investment are likely to be severely compromised. The fact is that your lowest cost and most effective means of capturing and converting your website traffic to leads and customers is through opt-in email marketing. Without that email list building, your website traffic is largely being lost as your visitors exist your web page. Let’s look at why that this.

Let’s say your hottest prospect lands on your page but just isn’t ready to buy. What are his or her options if there is no ability to join your email list? We’ll that’s easy, you might think. They will bookmark my page and come back to it when they are ready. If that’s what you are thinking, think about this. “Out of sight and out of mind.” How quickly they will forget about you unless you pop up in their email from time to time with a gentle reminder about how you can solve their problem and meet their needs.

What most business owners and entrepreneurs fail to understand is that rarely are sales conversions immediate. It takes time to engage your market, build rapport, gain their trust and win them over. In the vast majority of cases and unless there is a compelling reason to buy right now (which is advisable), most people will not buy immediately. In fact, even with the most compelling reason and a risk-free offer, you will have prospects who will sit on the fence for a while. These hot prospects will not become your customers unless you can present your information and offer to them multiple times. These are customers you will lose unless they can see your message over and over.

Think about how you are bombarded with ads on TV and radio and now the Internet. When you see a company name repeatedly come across your email, if that company meets your need and satisfies all your objections, statistically speaking – that is most likely the company you will choose to do business with. It is also most likely the company whose information you will pass along to your market. This is precisely how advertising works and why building an opt in list and using opt in email marketing strategies are so important to your business.

For these and other email marketing tips, be sure to subscribe to WebPuzzleMaster’s complimentary ezine, “Winning Marketing Secrets.” When you do, with your confirmation you will instantly receive 10 Simple Secrets to Turn Your Website into a Selling Machine Special Report. Through this report, you will learn innovative strategies for skyrocketing your traffic and generating quality leads, customers and referral partners!