sales conversions

The other day, a well known marketing company released several emails that included a video marketing strategy for announcing a product they were promoting. When I clicked on the video, instead of seeing the faces of the two people engaged in the conversation about their out-sourcing services, I saw one distorted image that was a confusing and bad representation of their product. Needless to say, I didn’t stick around and removed myself promptly from their list. If you are going to do video marketing, my advise is to do a quality video production that interrupts and engages your market – or don’t do it at all. Video marketing should be an effective multimedia presentation lead generation and sales conversion tool.

Did you know that web site pages should contain 300 words of copy that is optimized with relevant keyword phrases and links? When this content is balanced with a good design and content in the form of images and/or multimedia that interrupts, engages, educates and presents your visitor with a low risk offer – this is likely to produce an emotional response in your visitor that results in lead generation and sales conversions. Optimized content is only half the story when it comes to effective search engine optimization SEO. What’s important to know is that people on the Internet do not like to read a lot of copy. Most Internet users scan titles as they look at pictures, video and audio. If they are engaged [...]