Look for SEO mistakes 6 – 10 coming soon. Be sure to review SEO mistakes 1 – 4 in recent WEBPUZZLEMASTER blog posts under Search Engine Optimization category. Request a complimentary SEO web site review at WebPuzzleMaster.com.

Search engines have refined their methods for ranking web sites for highly relevant keywords and keyword phrases. They look for keywords that match relevant content. This helps the visitor find what they want and the web site owner who is looking for lead generation and sales conversions. People who are ready to buy often use long keyword phrases in their search. Casual surfers will use broader terms. If you are selling digital cameras for instance, a casual shopper will search for digital cameras. A buyer on the other hand, will often include keywords related to digital camera, brand and even model number. Search engine optimization SEO that includes more keywords that match a highly specific search will produce less visitors but more quality traffic that is likely to result in sales conversions. Even if the order of the keywords is not an exact match with the search, it is likely to land that visitor on a page where they will find that model number and brand for the digital camera they want to buy. Using specific keywords that are highly relevant to your content is the key to finding motivated individuals on a mission to find what they want.

Look for SEO mistakes 5 – 10 coming soon. Be sure to review SEO mistakes 1 – 3 in recent WEBPUZZLEMASTER blog posts under Search Engine Optimization category. Request a complimentary SEO web site review at WebPuzzleMaster.com.

Content and Components for Optimal Performance of the Website or Blog:

• Information that establishes trust and credibility. This may include content about the company, clients, testimonials, policies and customer service. The company’s unique selling position can be briefly mentioned on the home page with a link to more information on an about or mission page.
• All pages should include benefit-rich headlines and sub-headlines that interrupt the visitor with a relevant message and engage him or her by solving their problem.
• Include appropriate artwork that arouses an emotional response in your ideal customers who are visiting your website.
• Include effective multimedia whenever possible to enhance your message.
• Each landing page should include a single call to action. This may be to subscribe to a list, request a free consultation or buy a product or service. Visitors who are asked to do multiple things, e.g. join a list and buy a product, will be confused. It is a known fact that a confused prospect seldom buys. Lead the visitor to take one single action on each landing page that will meet your objectives for that page.
• Make it easy for the visitor to contact you through an inquiry form that allows them to select all their major areas of interest in your products or services.
• Include email to a friend functions to make it easy for visitors to share your information.
• Include an opt-in email list form with a bonus incentive that encourages visitors to subscribe. This list should automatically build a database and provide you with access to an system of follow-up through autoresponders and email marketing. Keep in mind that many people will not be ready to buy right away. Seeing your name and information appear in their email over time can greatly enhance your lead generation and sales conversion results. This happened for me recently when I was contacted by a prospect who had read my ezine for quite some time. Over a period of time, I earned his confidence and trust through the information I provided and the projects I developed. I am now working with him to develop his project.

Hopefully by now you have read all 3 parts of Web Design Elements for Lead Generation and Sales Conversions and have acquired some powerful tools for capturing your market and turning them into loyal leads, customers and referral agents. For more information about web design for significantly increasing lead generation, sales conversions and viral sharing, visit www.WebPuzzleMaster.com

Have you ever gone to a website and gotten lost in the navigation. Maybe the content didn’t match the link names or there were so many links that the focus of the site was difficult to determine. Perhaps you had to click your back button to return to a particular page. Diligently planning your design will help you to avoid these issues and communicate your message in the best possible way. Effective website layout is essential for lead generation, sales conversions and creating a viral marketing response.

Effective Website Layout Keeps Visitors Engaged in Your Message

When people cannot easily find what they are promised and looking for, they quickly move on to other websites. This can be avoided through proper planning that assures the visitor ready access to the content they seek and makes it easy for them to join a list and/or become a customer.

Organization and Website Links Enhance the Visitor’s Experience

Give careful consideration to the organization of your content and your main navigation links. Naming your links with keywords that are descriptive of content in that section will help your visitor to find important content. If you have a great deal of information related to one topic, consider creating a main category link with a sub-menu of related links available from every page within that category. Think about your primary objectives when deciding on links to include in your main menu. For example, if your goals are to sell books, offer consulting and sell a couple of services, you might include each of these as a main navigation link. If you offer multiple services however, you might include a single link to your services from your main menu and a descriptive sub-menu link to each service within that category. Also part of your main navigation should be links that provide credibility, education, and information that provide support, answer objections and close sales. All main navigation links should appear on the top or side menu bar and in the footer navigation. It is common to include additional and less important links in the footer as well. Using keyword rich text links instead of image links will allow the search engines to find your content and drive more of your market to your website or blog.

Whatever is important for your visitor to know should be included within your main website design and should be available on every page. If customer contact is important to you, make it available from the same place on every page. This is where a template greatly enhances your efficiency and effectiveness. When a template is used, changes made to the template are automatically applied to all pages assigned to that template.

What appears above the fold or before your scroll on the page, is particularly important to capturing and holding the visitor’s attention. Each landing page should be laid out with this in mind.

Look for Website Design Elements Part #3 Coming Soon! For more information about web design for significantly increasing your lead generation, sales conversions and viral sharing, visit www.webpuzzlemaster.com.

The design of your overall website and each individual landing page must be aesthetically pleasing, relevant and immediately create an emotional response in your ideal customer. The emotional component is one of the most important to convey. It is a known fact that people buy because of emotion and not because something that makes sense. Buyers can and will justify almost any decision if they are excited about the product or service they are purchasing. Winning ingredients for effective lead generation and sales conversions includes design with emotion-stirring graphics combined with benefit-rich copy that answers objections and presents a low-risk offer. Before you can decide on the graphics that convey the emotional response you wish to communicate, your first step is to define your ideal customer and identify what is important to them. Put yourself in their shoes and feel what they feel. Think thoughts that they think. Carefully define their emotions that are likely to motivate them to buy from you.

Let’s take an example. Perhaps you are a merchant selling automobiles. Whether online or in a magazine ad, you are going to be more effective if you zone in on a particular automobile for a particular market. Some of your customers may be interested in a family vehicle while others may be looking for a sporty luxury car. It is vital to carefully define your ideal customer for each product you sell. Then identify the emotions that are likely to captivate this particular market. Some possible emotions include happiness, security, excitement, adventure or family protection and closeness. If you are selling a sports car to middle age single men or empty nesters, make your sports car landing page communicate all the things important to this market. This may include spontaneity, fun, luxury and adventure. These people are less likely to be motivated by security, economy and family values.

Artwork for Lead Generation, Sales Conversions and Sharing

Carefully select artwork for the main design that is a metaphor for your selling message. Since this web design element is seen on every page, make sure it resonates with your ideal customer and captures his or her emotional response. Additional artwork on landing pages is also important in communicating your message and capturing your market. Obviously, this is much more important in websites where pictures are major selling tools for the products or services. Quality artwork will be particularly important for the sale of jewelry, artwork, crafts, home building and services such as aesthetics and plastic surgery for instance. Make sure your pictures clearly show your products or services. If detail is important, offer an enlarged view. Proper editing assures that pictures are crisp and clear with good lighting and are cropped to avoid unnecessary background distractions. If your visitor gets excited by what they see and experience, they are much more likely to buy from you and pass your information along to others. This is where your results can significantly improve your bottom line!

Look for Web Design Elements for Lead Generation and Sales Conversions Parts 2 and 3 Coming Soon! More great information about web design for significantly improving lead generation, sales conversions and viral sharing at www.WebPuzzleMaster.com