WebPuzzleMaster Blog » seo marketing

SEO Marketing Mistake # 10: Failure to include search engine optimization in blog marketing and article marketing.

admin — Fri, 03 Jul 2009 12:00:19 +0000

Search engine optimization, blog marketing and article marketing go hand-in-hand as a valuable SEO marketing technique. Properly optimized blog posts and articles distributed to your market create powerful back links to your web site, blog and other areas of optimized content that display in search results. Carefully researching and choosing the right keywords is critical for attracting the right market through SEO marketing. Whether you are optimizing your web site, blog or an article for syndication, including relevant information that is valued and needed by your market will help to brand you as an expert and a trusted source of information. New optimized content presented to the search engines through blog marketing and article marketing will produce relevant back links that help you to achieve higher SEO ranking and SEO authority with the search engines. When blog marketing and article marketing are a regular part of your regular SEO marketing, you will greatly improve your web site traffic as you generate quality leads and acquire loyal customers.

Relying on an SEO expert who regularly provides SEO services is your best way to avoid common SEO marketing mistakes, improve your SEO rankings and capture your market through the Internet.

Be sure to review SEO mistakes 1 – 9 in recent WEBPUZZLEMASTER blog posts under Search Engine Optimization category. Request a complimentary SEO marketing web site review by an SEO expert at WebPuzzleMaster.com

SEO Marketing Mistake #9: Failure to submit a Google compliant sitemap to Google, Yahoo and MSN.

admin — Tue, 30 Jun 2009 12:00:27 +0000

Reputable SEO services include the creation and submission of a Google compliant sitemap that is submitted to major search engines. Placed within the root structure of your web site, this sitemap interlinks your pages in a way that makes them easy to read and index by the search engines. This is not the same as a sitemap that displays for your visitor. It is important to submit this sitemap to the major search engines including Google, Yahoo and MSN as a means of getting your site known to them. Once your site is indexed by these three major search engines, they will routinely spider your pages and automatically index keyword rich content that you add at a later time.

Look for SEO marketing mistake #10 coming soon. Be sure to review SEO mistakes 1 – 8 in recent WEBPUZZLEMASTER blog posts under Search Engine Optimization category. Request a complimentary SEO marketing web site review by an SEO expert at WebPuzzleMaster.com.

SEO Marketing Mistake #8: Search engine optimization that excludes relevant meta tags on top level optimized pages.

admin — Fri, 26 Jun 2009 12:00:42 +0000

Effective search engine optimization as an SEO marketing technique is one of your best and most important Internet marketing strategies. After all, most visitors land on web site pages, blog posts and even YouTube videos because of keywords they search that are matched against relevant meta information that accompanies content. A common SEO marketing mistake is to omit important meta tags on top level pages, posts, articles, online press releases and mutimedia submitted to video sharing and podcast directories. Unlike web site pages where all meta tag information may be included on all pages, meta keywords are critical for all other content that may be indexed and included in search results. All sub-level pages in a web site, should include a title tag that incorporates relevant keywords for that page. If that sub-level page contains critical content, it should be fully optimized and include all meta tag information.

Look for SEO mistakes 9 and 10 coming soon. Be sure to review SEO mistakes 1 – 7 in recent WEBPUZZLEMASTER blog posts under Search Engine Optimization category. Request a complimentary SEO marketing web site review by an SEO expert at WebPuzzleMaster.com.

SEO Marketing Mistake #7: Search engine optimization that fails to include appropriate links between pages on a web site.

admin — Mon, 22 Jun 2009 11:32:12 +0000

Are you creating keyword rich links on your web site pages that link to other pages on your web site or blog? This common search engine optimization mistake could be costing you visitors from search engines who are prime candidates for your products and services. Cross linking your pages is a SEO technique that can significantly help SEO ranking for keywords, particularly when it is combined with other effective SEO marketing strategies.

Even an SEO expert professional who provides SEO services may omit this step. It is unfortunate but true that companies providing SEO services may have little or nothing to do with web design and development. They often fail miserably to communicate with webmasters who maintain and update the web site. Since effective search engine optimization depends upon SEO techniques that are applied to the link structure, content and metatags with modifications from time to time, there must be ongoing communication between the SEO expert and the development team.

Look for SEO mistakes 8 – 10 coming soon. Be sure to review SEO mistakes 1 – 6 in recent WEBPUZZLEMASTER blog posts under Search Engine Optimization category. Request a complimentary SEO web site review at WebPuzzleMaster.com.

SEO Marketing Mistake #6: Search engine optimization with improper link structure in the web site navigation.

admin — Fri, 19 Jun 2009 20:25:18 +0000

Are the links in your web site and blog navigation rich in keywords that are descriptive and relevant to your content? If your link is called services.html, about.html or products.html, you are missing a golden SEO marketing opportunity. This search engine optimization mistake can cost you dearly in traffic from web site visitors who could very well be your ideal customers. Believe it or not, this is a SEO mistake that is often made by SEO experts from SEO marketing companies who charge pricey fees and claim to be the best.

Instead of calling your products link something like products.html, consider naming that link skincare-products.html if skin care is descriptive of your product line. On sub-pages, you may call your links acne-skincare-products.html, anti-aging-skin-care.html, etc.

Keep in mind that search engines can only read text and not images. Navigation created in flash and images will give you no SEO ranking benefits at all. A good web design company can create keyword rich text links that appear to be buttons or graphics. If you choose to use graphics for your navigation, always include a text navigation of your most important links somewhere else on the page. Positioning your text links above all graphics and incorporating relevant keywords in the links themselves is a very smart strategy for SEO marketing that can go a long way to helping you achieve a higher SEO ranking in search engines.

Look for SEO mistakes 7 – 10 coming soon. Be sure to review SEO mistakes 1 – 5 in recent WEBPUZZLEMASTER blog posts under Search Engine Optimization category. Request a complimentary SEO web site review at WebPuzzleMaster.com.

SEO Marketing Mistake #5: Search engine optimization SEO that doesn’t include sufficient or appropriate optimized content.

admin — Mon, 15 Jun 2009 13:48:28 +0000

Did you know that web site pages should contain 300 words of copy that is optimized with relevant keyword phrases and links? When this content is balanced with a good design and content in the form of images and/or multimedia that interrupts, engages, educates and presents your visitor with a low risk offer – this is likely to produce an emotional response in your visitor that results in lead generation and sales conversions. Optimized content is only half the story when it comes to effective search engine optimization SEO. What’s important to know is that people on the Internet do not like to read a lot of copy. Most Internet users scan titles as they look at pictures, video and audio. If they are engaged in your message, some will invest time in reviewing the details. Sometimes web site pages are filled with graphics but have no copy at all. If you get traffic to your web site without conversions as a rule, it is more than likely that your content is the problem. Fortunately, this can be corrected by professional SEO expert services.

Look for SEO mistakes 6 – 10 coming soon. Be sure to review SEO mistakes 1 – 4 in recent WEBPUZZLEMASTER blog posts under Search Engine Optimization category. Request a complimentary SEO web site review at WebPuzzleMaster.com.

SEO Marketing Mistake #4: When your Search Engine Optimization SEO doesn’t use keywords that are relevant to your content.

admin — Tue, 09 Jun 2009 13:02:19 +0000

Ever heard of keyword stuffing? That was a search engine optimization SEO trick that some used to get the search engines to rank pages that included popularly searched keywords and keyword phrases. Although this deceptive strategy did produce traffic, it didn’t produce web site traffic that converted to leads and customers. It just made people angry and frustrated.

Search engines have refined their methods for ranking web sites for highly relevant keywords and keyword phrases. They look for keywords that match relevant content. This helps the visitor find what they want and the web site owner who is looking for lead generation and sales conversions. People who are ready to buy often use long keyword phrases in their search. Casual surfers will use broader terms. If you are selling digital cameras for instance, a casual shopper will search for digital cameras. A buyer on the other hand, will often include keywords related to digital camera, brand and even model number. Search engine optimization SEO that includes more keywords that match a highly specific search will produce less visitors but more quality traffic that is likely to result in sales conversions. Even if the order of the keywords is not an exact match with the search, it is likely to land that visitor on a page where they will find that model number and brand for the digital camera they want to buy. Using specific keywords that are highly relevant to your content is the key to finding motivated individuals on a mission to find what they want.

Look for SEO mistakes 5 – 10 coming soon. Be sure to review SEO mistakes 1 – 3 in recent WEBPUZZLEMASTER blog posts under Search Engine Optimization category. Request a complimentary SEO web site review at WebPuzzleMaster.com.

SEO Marketing Mistake #3: Search engine optimization using broad keywords

admin — Fri, 05 Jun 2009 12:00:54 +0000

Technorati Profile

A big SEO marketing mistake is to use very broad keywords and keyword phrases when optimizing pages. When you use single or double keyword terms on a page, you are reducing your chances of finding a serious lead or buyer. The more focused and specific your keywords and content on pages that you optimize, the more likely you are to get motivated visitors on your site. Use of broad one or two word terms puts you in competition with sites that are well known to the Internet, have good authority and monopolize top rankings for those keywords, even when their content is barely relevant. If you just launched your web site and sell shoes, you would be extremely lucky to get your site to rank on page 20 for the keyword shoes. And maybe the person searching for shoes is looking for a particular type of shoe that you do not sell. Rather than get a visitor who will click off your site, you would do much better to use specific keywords for the brands and styles of shoes that you carry. Although you may get less traffic, the visitor who searches for your keywords is going to find exactly what he or she wants to buy. The golden rule is to be specific. Buyers use very specific terms, often with multiple keywords in their search. Broad keywords are generally used by window shoppers who may buy on impulse. Your SEO marketing questions and comments are welcome. If you could benefit from a free SEO expert web site review, you may request one at webpuzzlemaster.com.

SEO Marketing Mistake #2

admin — Mon, 01 Jun 2009 12:00:15 +0000

A big SEO marketing mistake is to use unrelated keywords on a single page. Each page of your website should focus on a single topic and should be optimized with keywords that relate to that topic. If you offer multiple products or services, create a new page for each product or service or group them according to a common category on a single page. In that case your keywords should apply to the entire category rather than an individual product or service. The more relevant your keywords are to your content, the better your SEO marketing results will be. If you have an SEO marketing question, we hope you will ask it now. If you could benefit from a free SEO website review, you may request one at webpuzzlemaster.com.

SEO Marketing Mistake #1

admin — Tue, 26 May 2009 12:00:13 +0000

A big SEO mistake is not to optimize your content with keywords based on research. The keywords you think are important may not produce targeted traffic or conversions. Without careful keyword research that tells you about the number of monthly searches and how competitive it is to rank for those keywords, you could be making choices that limit your success. Beware of companies providing SEO services that promise to get your site to rank in top positions in major search engines. Even if they achieve that, the keywords they choose may be ineffective in producing targeted traffic. Even with plenty of visitors, many other SEO techniques are needed to produce conversions. Look for SEO mistake #2 coming soon. You are invited to ask your SEO question now. Contact us to request a complimentary half-hour SEO consultation.