seo marketing

SEO Marketing Mistake #6: Search engine optimization with improper link structure in the web site navigation.

Are the links in your web site and blog navigation rich in keywords that are descriptive and relevant to your content? If your link is called services.html, about.html or products.html, you are missing a golden SEO marketing opportunity. This search engine optimization mistake can cost you dearly in traffic from web site visitors who could very well be your ideal customers. Believe it or not, this is a SEO mistake that is often made by SEO experts from SEO marketing companies who charge pricey fees and claim to be the best.
 
Instead of calling your products link something like products.html, consider naming that link skincare-products.html if skin care is descriptive of your product line. On sub-pages, you may call your links acne-skincare-products.html, anti-aging-skin-care.html, etc.
 
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SEO Marketing Mistake #5: Search engine optimization SEO that doesn’t include sufficient or appropriate optimized content.

Did you know that web site pages should contain 300 words of copy that is optimized with relevant keyword phrases and links? When this content is balanced with a good design and content in the form of images and/or multimedia that interrupts, engages, educates and presents your visitor with a low risk offer – this is likely to produce an emotional response in your visitor that results in lead generation and sales conversions. Optimized content is only half the story when it comes to effective search engine optimization SEO. What’s important to know is that people on the Internet do not like to read a lot of copy. Most Internet users scan titles as they look at pictures, video and audio. If they are engaged [...]

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