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SEO Marketing Mistake # 10: Failure to include search engine optimization in blog marketing and article marketing.

admin — Fri, 03 Jul 2009 12:00:19 +0000

Search engine optimization, blog marketing and article marketing go hand-in-hand as a valuable SEO marketing technique. Properly optimized blog posts and articles distributed to your market create powerful back links to your web site, blog and other areas of optimized content that display in search results. Carefully researching and choosing the right keywords is critical for attracting the right market through SEO marketing. Whether you are optimizing your web site, blog or an article for syndication, including relevant information that is valued and needed by your market will help to brand you as an expert and a trusted source of information. New optimized content presented to the search engines through blog marketing and article marketing will produce relevant back links that help you to achieve higher SEO ranking and SEO authority with the search engines. When blog marketing and article marketing are a regular part of your regular SEO marketing, you will greatly improve your web site traffic as you generate quality leads and acquire loyal customers.

Relying on an SEO expert who regularly provides SEO services is your best way to avoid common SEO marketing mistakes, improve your SEO rankings and capture your market through the Internet.

Be sure to review SEO mistakes 1 – 9 in recent WEBPUZZLEMASTER blog posts under Search Engine Optimization category. Request a complimentary SEO marketing web site review by an SEO expert at WebPuzzleMaster.com

SEO Marketing Mistake #7: Search engine optimization that fails to include appropriate links between pages on a web site.

admin — Mon, 22 Jun 2009 11:32:12 +0000

Are you creating keyword rich links on your web site pages that link to other pages on your web site or blog? This common search engine optimization mistake could be costing you visitors from search engines who are prime candidates for your products and services. Cross linking your pages is a SEO technique that can significantly help SEO ranking for keywords, particularly when it is combined with other effective SEO marketing strategies.

Even an SEO expert professional who provides SEO services may omit this step. It is unfortunate but true that companies providing SEO services may have little or nothing to do with web design and development. They often fail miserably to communicate with webmasters who maintain and update the web site. Since effective search engine optimization depends upon SEO techniques that are applied to the link structure, content and metatags with modifications from time to time, there must be ongoing communication between the SEO expert and the development team.

Look for SEO mistakes 8 – 10 coming soon. Be sure to review SEO mistakes 1 – 6 in recent WEBPUZZLEMASTER blog posts under Search Engine Optimization category. Request a complimentary SEO web site review at WebPuzzleMaster.com.

SEO Marketing Mistake #6: Search engine optimization with improper link structure in the web site navigation.

admin — Fri, 19 Jun 2009 20:25:18 +0000

Are the links in your web site and blog navigation rich in keywords that are descriptive and relevant to your content? If your link is called services.html, about.html or products.html, you are missing a golden SEO marketing opportunity. This search engine optimization mistake can cost you dearly in traffic from web site visitors who could very well be your ideal customers. Believe it or not, this is a SEO mistake that is often made by SEO experts from SEO marketing companies who charge pricey fees and claim to be the best.

Instead of calling your products link something like products.html, consider naming that link skincare-products.html if skin care is descriptive of your product line. On sub-pages, you may call your links acne-skincare-products.html, anti-aging-skin-care.html, etc.

Keep in mind that search engines can only read text and not images. Navigation created in flash and images will give you no SEO ranking benefits at all. A good web design company can create keyword rich text links that appear to be buttons or graphics. If you choose to use graphics for your navigation, always include a text navigation of your most important links somewhere else on the page. Positioning your text links above all graphics and incorporating relevant keywords in the links themselves is a very smart strategy for SEO marketing that can go a long way to helping you achieve a higher SEO ranking in search engines.

Look for SEO mistakes 7 – 10 coming soon. Be sure to review SEO mistakes 1 – 5 in recent WEBPUZZLEMASTER blog posts under Search Engine Optimization category. Request a complimentary SEO web site review at WebPuzzleMaster.com.

SEO Marketing Mistake #5: Search engine optimization SEO that doesn’t include sufficient or appropriate optimized content.

admin — Mon, 15 Jun 2009 13:48:28 +0000

Did you know that web site pages should contain 300 words of copy that is optimized with relevant keyword phrases and links? When this content is balanced with a good design and content in the form of images and/or multimedia that interrupts, engages, educates and presents your visitor with a low risk offer – this is likely to produce an emotional response in your visitor that results in lead generation and sales conversions. Optimized content is only half the story when it comes to effective search engine optimization SEO. What’s important to know is that people on the Internet do not like to read a lot of copy. Most Internet users scan titles as they look at pictures, video and audio. If they are engaged in your message, some will invest time in reviewing the details. Sometimes web site pages are filled with graphics but have no copy at all. If you get traffic to your web site without conversions as a rule, it is more than likely that your content is the problem. Fortunately, this can be corrected by professional SEO expert services.

Look for SEO mistakes 6 – 10 coming soon. Be sure to review SEO mistakes 1 – 4 in recent WEBPUZZLEMASTER blog posts under Search Engine Optimization category. Request a complimentary SEO web site review at WebPuzzleMaster.com.

SEO Marketing Mistake #3: Search engine optimization using broad keywords

admin — Fri, 05 Jun 2009 12:00:54 +0000

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A big SEO marketing mistake is to use very broad keywords and keyword phrases when optimizing pages. When you use single or double keyword terms on a page, you are reducing your chances of finding a serious lead or buyer. The more focused and specific your keywords and content on pages that you optimize, the more likely you are to get motivated visitors on your site. Use of broad one or two word terms puts you in competition with sites that are well known to the Internet, have good authority and monopolize top rankings for those keywords, even when their content is barely relevant. If you just launched your web site and sell shoes, you would be extremely lucky to get your site to rank on page 20 for the keyword shoes. And maybe the person searching for shoes is looking for a particular type of shoe that you do not sell. Rather than get a visitor who will click off your site, you would do much better to use specific keywords for the brands and styles of shoes that you carry. Although you may get less traffic, the visitor who searches for your keywords is going to find exactly what he or she wants to buy. The golden rule is to be specific. Buyers use very specific terms, often with multiple keywords in their search. Broad keywords are generally used by window shoppers who may buy on impulse. Your SEO marketing questions and comments are welcome. If you could benefit from a free SEO expert web site review, you may request one at webpuzzlemaster.com.

SEO Marketing Mistake #2

admin — Mon, 01 Jun 2009 12:00:15 +0000

A big SEO marketing mistake is to use unrelated keywords on a single page. Each page of your website should focus on a single topic and should be optimized with keywords that relate to that topic. If you offer multiple products or services, create a new page for each product or service or group them according to a common category on a single page. In that case your keywords should apply to the entire category rather than an individual product or service. The more relevant your keywords are to your content, the better your SEO marketing results will be. If you have an SEO marketing question, we hope you will ask it now. If you could benefit from a free SEO website review, you may request one at webpuzzlemaster.com.

SEO Marketing Mistake #1

admin — Tue, 26 May 2009 12:00:13 +0000

A big SEO mistake is not to optimize your content with keywords based on research. The keywords you think are important may not produce targeted traffic or conversions. Without careful keyword research that tells you about the number of monthly searches and how competitive it is to rank for those keywords, you could be making choices that limit your success. Beware of companies providing SEO services that promise to get your site to rank in top positions in major search engines. Even if they achieve that, the keywords they choose may be ineffective in producing targeted traffic. Even with plenty of visitors, many other SEO techniques are needed to produce conversions. Look for SEO mistake #2 coming soon. You are invited to ask your SEO question now. Contact us to request a complimentary half-hour SEO consultation.

Why SEO Marketing Matters

admin — Sat, 23 May 2009 01:53:36 +0000

What I love about SEO marketing is that people who search for specific keyword phrases are not casual shoppers that make an impulse buy when they happen to see an ad. These are serious leads and potential customers who are motivated to find information. Unlike the window shopper, this visitor is a serious shopper who is looking to buy. This is what makes SEO marketing so powerful and effective. Yet many business owners still don’t grasp the value of SEO marketing to their business. The truth is that when SEO marketing is set up and managed correctly, there is no better way to reach a specific market and at the lowest possible cost. Unfortunately there is a lot of misinformation about SEO. Also there are many ineffective services that are a total waste of time and money. Over the next several weeks, look for information about common SEO marketing mistakes and how to use SEO effectively to acquire volumes of loyal leads and customers. If you have SEO questions, you are invited to ask your questions here and even request a free half hour SEO consultation.