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SEO Marketing Mistake #3: Search engine optimization using broad keywords

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A big SEO marketing mistake is to use very broad keywords and keyword phrases when optimizing pages. When you use single or double keyword terms on a page, you are reducing your chances of finding a serious lead or buyer.  The more focused and specific your keywords and content on pages that you optimize, the more likely you are to get motivated visitors on your site. Use of broad one or two word terms puts you in competition with sites that are well known to the Internet, have good authority and monopolize top rankings for those keywords, even when their content is barely relevant. If you just launched your web site and sell shoes, you would be extremely lucky to get your site [...]

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SEO Marketing Mistake #2

A big SEO marketing mistake is to use unrelated keywords on a single page. Each page of your website should focus on a single topic and should be optimized with keywords that relate to that topic. If you offer multiple products or services, create a new page for each product or service or group them according to a common category on a single page. In that case your keywords should apply to the entire category rather than an individual product or service. The more relevant your keywords are to your content, the better your SEO marketing results will be. If you have an SEO marketing question, we hope you will ask it now. If you could benefit from a free SEO website review, you may request [...]

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