website design

An effective website should convert a targeted visitor to a lead or customer. That is the goal. Most websites fail miserable to accomplish this and in some cases, create a negative impression which can compromise the reputation and credibility of the company.
In my 10+ years as an eBusiness expert specializing in web design and development, I have been asked by many business owners and entrepreneurs to evaluate their website. Although their biggest complaint is lack of traffic, when I analyze their site, I realize that traffic is NOT their biggest problem. Even with traffic, I know that the site will not produce conversions. These websites fail miserably in interrupting, engaging, educating and closing the visitor. The primary reason for this failure is a website that is not [...]

Are the links in your web site and blog navigation rich in keywords that are descriptive and relevant to your content? If your link is called services.html, about.html or products.html, you are missing a golden SEO marketing opportunity. This search engine optimization mistake can cost you dearly in traffic from web site visitors who could very well be your ideal customers. Believe it or not, this is a SEO mistake that is often made by SEO experts from SEO marketing companies who charge pricey fees and claim to be the best.
 
Instead of calling your products link something like products.html, consider naming that link skincare-products.html if skin care is descriptive of your product line. On sub-pages, you may call your links acne-skincare-products.html, anti-aging-skin-care.html, etc.
 
Keep in mind [...]