website design

Web Design Element #3: Content and Components for Lead Generation, Sales Conversions and Viral Sharing
Content and Components for Optimal Performance of the Website or Blog:

Information that establishes trust and credibility. This may include content about the company, clients, testimonials, policies and customer service. The company’s unique selling position can be briefly mentioned on the home page with a link to more information on an about or mission page.
All pages should include benefit-rich headlines and sub-headlines that interrupt the visitor with a relevant message and engage him or her by solving their problem.
Include appropriate artwork that arouses an emotional response in your ideal customers who are visiting your website.
Include effective multimedia whenever possible to enhance your message.
Each landing page should include a single call to action. [...]

Web Design Element #2: Website Layout That Effectively Leads and Closes the Sale
Have you ever gone to a website and gotten lost in the navigation. Maybe the content didn’t match the link names or there were so many links that the focus of the site was difficult to determine. Perhaps you had to click your back button to return to a particular page. Diligently planning your design will help you to avoid these issues and communicate your message in the best possible way. Effective website layout is essential for lead generation, sales conversions and creating a viral marketing response.
Effective Website Layout Keeps Visitors Engaged in Your Message
When people cannot easily find what they are promised and looking for, they quickly move on to other websites. [...]